About
Five industries, and the job was the same every time.
Get something that works in a demo to work in a building, with real people, on a real schedule, where four different parties have to agree before anything ships. Custom fabrication and transit licensing. A global advertising agency. A supermajor’s digital estate. Warehouse robotics. Rooftop solar and building carbon compliance in New York City.
The rooms look nothing alike. The failure mode is identical.
What I do
I run deployments where new technology meets a constraint that will not move: a fire code, a peak season, a co-op board, a utility queue, a worker who has to wear the thing for ten hours.
That work has three parts, and I have done all three. Discovery deep enough to be worth acting on, which usually means talking to more people than the budget assumed. Design that starts from the constraint rather than the capability. Execution across departments and organisations that have no reporting line to each other and no reason to prioritise you.
I am not a specialist in any one vertical. Fifteen years in, that has stopped being something I apologise for. The pattern transfers, and the people who need it most are usually the ones who have never seen it applied from outside their own industry.
Where I have done it
Underground Signs / USXL. Eleven years running custom fabrication and logistics against a catalogue that had to ship through twenty-five distribution partners. Primary licensing agreements with the MTA, MBTA, and CTA. This is where I learned what saying no to interesting complexity is worth.
R/GA, VSA Partners, Publicis Groupe. Agency-side solution design and program management for Chipotle, Verizon, American Express, YouTube, IBM, and J.P. Morgan Chase. Chipotle made my team work line shifts in their restaurants before we were allowed to design their intranet. Still the single most useful thing a client has ever done for me.
bp. Strategy director on a global digital transformation engagement. Twenty-four stakeholder interviews before a recommendation was made, and the recommendation turned out to be an operating model rather than a website.
Packiyo. Product Director, 2023 to 2025. Technical partnerships with robotics and IoT providers, and solution design for warehouse and third-party logistics deployments.
Ten Mississippi. Since then: rooftop solar, Local Law 97 compliance, and civic logistics in Brooklyn. Permits filed with the NYC Department of Buildings and DEP, interconnection through Con Edison, incentives through NYSERDA.
About Ten Mississippi
Ten Mississippi is me. It is a working name for deployment strategy and operations, run out of a Brooklyn rowhouse that generates more electricity than it uses.
Everything on this site is a work sample rather than a description of one. The array on the homepage is live because a running system is a better argument than a case study about a running system.
What I am looking for
Operations and deployment leadership, in energy or anywhere else the same problem exists. Full-time roles and fractional engagements are both on the table, and I am open about which conversation is which.
If something here matches something you are trying to ship, the useful first conversation is a specific one.