Our Most Consequential Year
Without being crushed by the realities of Climate, Operations, and AI.
I build and scale operations where new technology meets real world constraints.
Fifteen years at the intersection of supply chain operations, technical solution design, and high-stakes B2B environments -- automation, SaaS platforms, energy transformation, and municipal infrastructure.
Go deep on discovery
Twenty-four stakeholder interviews with an energy giant before a recommendation is made.
Ecosystem mapping and technical assessment to determine what’s viable for success.
Design for messy constraints
Fire codes curtail a third of a PV array; wearable scanners endure ten-hour shifts.
Solutions built for the conditions that exist, not the ones on the diagram.
Execute across depts & orgs
CFO, engineer, utility, agency, co-op board, and the person on the floor who will live with the outcome.
Cross-functional delivery where the stakes are high and the approvals are many.
Where I’ve delivered under pressure.
bp
J.P. Morgan Chase
Verizon
IBM
YouTube
American Express
Chipotle
Publicis Groupe
R/GA
VSA Partners
Packiyo
Underground Signs / USXL
MTA
MBTA
CTA
NYC Dept. of Buildings
NYC DEP
NYSERDA
Con EdisonCompany HQ generates more power than it uses.
Ten Mississippi is a fully solar-powered operation, running beneath a 5.59 kW PV array. Installation was its own case study: structural review, ACP-5 asbestos certification, two DOB filings in the one order that actually works, Con Edison interconnection, and the §25D tax abatement.
570 days. 11.46 MWh. I live under the result.
The number above is live, not a screenshot. It is the shortest version of the argument this whole site makes.
Complex deployments don’t fail on the technology. They fail in the seams.
Read thePrinciples all ten
The same argument, made six times, in five industries.
The failure is in the seams
The vote nobody puts on the stakeholder map
Integrating computer vision and wearable scanners into a WMS platform, and the approval that quietly kills deployments.
bp’s UK platform was serving the wrong country
Twenty-four stakeholder interviews, and a recommendation that was an operating model rather than a website.
The paperwork is the project
Why a solar permit won’t issue without the electrical permit first
The invisible sequence that decides whether a New York solar business is profitable.
1,400 NYC buildings are in enforcement. Almost none for their emissions.
Local Law 97’s real first-cycle failure was a form, not a furnace.
Coordination beats capital
The ask was a green light, not a budget
A mulch surplus in Prospect Park, dying street trees two miles east, and no mechanism between them.
A slide down a forgotten Red Hook water tower
Civic imagination with an operating model attached, and an honest list of the six things that don’t exist yet.
Ten things I know about why projects stall.
Not values. Positions -- each one specific enough to be argued with, and each one earned somewhere on this page. Each one was learned somewhere specific, and each says where. Hover for the receipt.
The seams are where it breaks.
The technical work is scoped, budgeted, and owned. The handoffs between the parties who must approve it belong to nobody.
bpR/GABrand teams had defected to outside agencies because internal tooling wouldn’t serve them. Every workaround became a permanent piece of the estate.
Everyone has to sign off.
The CFO, the engineer, the fire code, the co-op board, the forklift operator. Miss one and the project dies quietly, months later, and nobody tells you which.
PackiyoRabotRufus LabsFour approvals for one integration. The last belongs to the picker who wears it for ten hours, has no budget authority, and never gets asked.
The paperwork is the project.
Roughly 1,400 New York buildings are in Local Law 97 enforcement right now. Almost none of them for their carbon. For a form.
NYC Dept. of Buildings1,400 properties in first-cycle enforcement. Almost none for exceeding a carbon cap. For failing to file a form.
Sequence beats speed.
Most delay is correct work done in the wrong order. A solar permit will not issue until the electrical permit has. Nobody is at fault and three weeks are gone.
NYC DOBCon EdisonThe solar permit won’t issue until the electrical permit has. Treat the electrician as downstream and you’ve blocked your own filing. Nobody did anything wrong.
Publish the conservative number.
A coalition assembles around a figure it believes, not the best figure available. Optimism in a proposal is a withdrawal from an account you’ll need later.
Big ReuseI published one station wagon, one driver, twenty-five tree pits, one morning. I had better numbers available.
Stand inside the operation.
Chipotle made my team work line shifts before we were allowed to design their intranet. You cannot design for work you have not done.
ChipotleR/GAThey made my team work line shifts before we were allowed to design their intranet. Single most useful thing a client has ever done for me.
Say no to interesting complexity.
Adaptability sounds like a feature until it becomes an invitation to build something bespoke, unscalable, and impossible to support.
Underground SignsPackiyoEleven years of custom requests against a catalogue shipping through 25 distribution partners. Later the same lesson had a better name: no science projects.
Make the ask a green light.
An ask that needs a budget line waits for a fiscal cycle. An ask that needs only permission can be answered in one meeting. Design the ask, not just the plan.
NYC ParksCouncil District 45No equipment, no staff time, no budget. An agreement in principle and a short call about route and timing.
Cross-vertical is not a detour.
Warehouse robotics, a global energy company’s digital estate, a mulch route into East Flatbush. Different rooms, one problem.
Underground SignsR/GAbpPackiyoTen MississippiFabrication and logistics, a global agency, a supermajor’s digital estate, warehouse robotics, rooftop solar. Different rooms, one problem.
Show what is missing.
Every proposal here lists what it does not have. No funding. No site control. No structural assessment. Credibility is what you admit, not what you claim.
Ten MississippiSkidwayNo design. No team. No funding. No site control. No structural assessment. Published anyway, with the gaps listed first.
Local Law 97, Plainly
What building owners actually need to know, updated for the first enforcement cycle. The penalty structure, the three deadlines, the Beneficial Electrification cliff on 1 January 2027, and why RECs are almost certainly not your backstop.
Read the whitepaper →